Rudbeckia hirta
A cheerful native wildflower with bright yellow ray petals surrounding a dark brown center. Extremely drought-tolerant once established and beloved by pollinators including bees and butterflies.
Hardiness Zone
3-9
Sun
Full Sun
Moisture
Low
Mature Height
2-4 ft
Mature Spread
1-2 ft
Growth Rate
Medium
Growth Habit
Upright
Type
Deciduous
Bloom Time
Bloom Color
Fruit / Seed Interest
Seed heads attract goldfinches through winter
Soil Type
Soil Drainage
Well-Drained
Foliage Color
Excellent pollinator plant. Seed heads provide winter food for finches.
Companion Plants
Maintenance Level
Low
Propagation
Deadhead spent blooms to encourage continuous flowering. Divide clumps every 3–4 years in spring. Tolerates poor, dry soils.
Native Region
North America
Heat Zone
1-9